Remapping the world: the rise of horizontal loyaltyIt’s time for another macro-trend piece.Jun 22, 2022Jun 22, 2022
Armani, aspiration, and the decline of luxuryIf we’re reductive about it, we might say there are really only two strategic levers a business can pull from a consumer perspective:Jan 20, 2022Jan 20, 2022
Sex, sugar, and the supernormalThe following piece was written before everyone started talking about the metaverse, however as you’ll see the two concepts are deeply…Nov 16, 2021Nov 16, 2021
The cautionary tale of Only Fans, and why it matters to your businessA couple of months back I wrote a piece about the trend of concentration — whereby technology is enabling attention and money to be pooled…Sep 27, 2021Sep 27, 2021
Innocent, 21 Jump Street, and why consistency requires constant changeIn 2012 they made a new movie adaptation of the TV show 21 Jump Street, where two cops (Channing Tatum and Jonah Hill) go undercover as…Aug 2, 2021Aug 2, 2021
The creative canvas — the key to building a charismatic businessSometimes people ask me the meaning of my company name, Basic Arts.Jul 23, 2021Jul 23, 2021
Appreciating scale — what to do about the things you can’t controlThere is a quote you may have heard which goes something like:Jul 23, 2021Jul 23, 2021
Nickelback, Starbucks, and the power of in-authenticityEveryone agrees, apparently, that it’s good for a brand to be “authentic”.Apr 23, 20211Apr 23, 20211
Know your enemyA couple of days ago I came across a great anecdote. It concerned the skirmish that broke out in the early 1750s between an Englishman…Apr 9, 20211Apr 9, 20211
Something’s wrong with marketing — here’s how to fix itSomething is wrong with marketing.Mar 25, 2021Mar 25, 2021