Alex M H Smith – Medium

Alex M H Smith

Remapping the world: the rise of horizontal loyalty

It’s time for another macro-trend piece.

Jun 22, 2022

Remapping the world: the rise of horizontal loyalty

Jun 22, 2022

Armani, aspiration, and the decline of luxury

If we’re reductive about it, we might say there are really only two strategic levers a business can pull from a consumer perspective:

Jan 20, 2022

Armani, aspiration, and the decline of luxury

Jan 20, 2022

Sex, sugar, and the supernormal

The following piece was written before everyone started talking about the metaverse, however as you’ll see the two concepts are deeply…

Nov 16, 2021

Sex, sugar, and the supernormal

Nov 16, 2021

The cautionary tale of Only Fans, and why it matters to your business

A couple of months back I wrote a piece about the trend of concentration — whereby technology is enabling attention and money to be pooled…

Sep 27, 2021

The cautionary tale of Only Fans, and why it matters to your business

Sep 27, 2021

Innocent, 21 Jump Street, and why consistency requires constant change

In 2012 they made a new movie adaptation of the TV show 21 Jump Street, where two cops (Channing Tatum and Jonah Hill) go undercover as…

Aug 2, 2021

Innocent, 21 Jump Street, and why consistency requires constant change

Aug 2, 2021

The creative canvas — the key to building a charismatic business

Sometimes people ask me the meaning of my company name, Basic Arts.

Jul 23, 2021

The creative canvas — the key to building a charismatic business

Jul 23, 2021

Appreciating scale — what to do about the things you can’t control

There is a quote you may have heard which goes something like:

Jul 23, 2021

Appreciating scale — what to do about the things you can’t control

Jul 23, 2021

Nickelback, Starbucks, and the power of in-authenticity

Everyone agrees, apparently, that it’s good for a brand to be “authentic”.

Apr 23, 2021

Nickelback, Starbucks, and the power of in-authenticity

Apr 23, 2021

Know your enemy

A couple of days ago I came across a great anecdote. It concerned the skirmish that broke out in the early 1750s between an Englishman…

Apr 9, 2021

Know your enemy

Apr 9, 2021

Something’s wrong with marketing — here’s how to fix it

Something is wrong with marketing.

Mar 25, 2021

Something’s wrong with marketing — here’s how to fix it

Mar 25, 2021

Alex M H Smith

Alex M H Smith

Strategist writing on the nature of complex systems in philosophy, business, and football. Founder of www.basicarts.org.

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