Alex M H SmithRemapping the world: the rise of horizontal loyaltyIt’s time for another macro-trend piece.8 min read·Jun 22, 2022----
Alex M H SmithArmani, aspiration, and the decline of luxuryIf we’re reductive about it, we might say there are really only two strategic levers a business can pull from a consumer perspective:9 min read·Jan 20, 2022----
Alex M H SmithSex, sugar, and the supernormalThe following piece was written before everyone started talking about the metaverse, however as you’ll see the two concepts are deeply…9 min read·Nov 16, 2021----
Alex M H SmithThe cautionary tale of Only Fans, and why it matters to your businessA couple of months back I wrote a piece about the trend of concentration — whereby technology is enabling attention and money to be pooled…6 min read·Sep 27, 2021----
Alex M H SmithInnocent, 21 Jump Street, and why consistency requires constant changeIn 2012 they made a new movie adaptation of the TV show 21 Jump Street, where two cops (Channing Tatum and Jonah Hill) go undercover as…6 min read·Aug 2, 2021----
Alex M H SmithThe creative canvas — the key to building a charismatic businessSometimes people ask me the meaning of my company name, Basic Arts.7 min read·Jul 23, 2021----
Alex M H SmithAppreciating scale — what to do about the things you can’t controlThere is a quote you may have heard which goes something like:6 min read·Jul 23, 2021----
Alex M H SmithNickelback, Starbucks, and the power of in-authenticityEveryone agrees, apparently, that it’s good for a brand to be “authentic”.5 min read·Apr 23, 2021--1--1
Alex M H SmithKnow your enemyA couple of days ago I came across a great anecdote. It concerned the skirmish that broke out in the early 1750s between an Englishman…4 min read·Apr 9, 2021--1--1
Alex M H SmithSomething’s wrong with marketing — here’s how to fix itSomething is wrong with marketing.6 min read·Mar 25, 2021----